Since July, downstream demand for polyvinyl alcohol (PVA) has remained weak. Enterprises maintained high-capacity production, leading to increased pressure to reduce inventory. Rainstorms and the pandemic further complicated logistics, making the marketing environment increasingly challenging. The Huazhong PVA marketing team of Huazhong Chemical Sales demonstrated courage and initiative, overcoming numerous difficulties to ultimately exceed the monthly sales target by over 4 percentage points, significantly contributing to the profitability of production enterprises and achieving "refined marketing and increased efficiency."
"Not a single ton less!" First, they adhered to the target, ensuring "not a single ton less!" The department unified its thinking, starting with the end in mind, clearly defining the sales and inventory targets for the end of July from the beginning of the month, requiring at least 100% completion of the sales plan—not a single ton less was acceptable—and working backwards from the established targets to implement countermeasures.
"Racing against time, racing against competitors!" Second, they implemented a daily marketing meeting system, "racing against time, racing against competitors." Following the guidance of the sales leadership, the marketing team held daily (including weekends) video conferences to coordinate and meticulously study the implementation and optimization of marketing policies. They analyzed each customer and competitor individually, scrutinized sales volume ton by ton, and secured every truckload, maintaining a high level of tension until the very last day.
Thirdly, maximizing team synergy involved collective wisdom and effort. The team strengthened performance evaluations, assigning tasks to each member through a system of open competition. Team members enhanced their sense of mission, responsibility, and honor, prioritizing the overall situation and helping each other, thus maximizing team synergy.
Fourthly, unleashing extraordinary combat power, the marketing field force demonstrated its formidable strength. Senior account manager Wang Xichun spent 20 days traveling to meet clients in July, without taking weekends off, and contacted each client an average of 40 times by phone. Sales manager Su Lili and an account manager were stranded in Zhengzhou during a business trip to Henan Province due to a severe rainstorm. The two worked in a small shop on the street, charging their phones while continuing business contacts with clients… Their dedication and perseverance were commended by clients. Ultimately, the polyvinyl alcohol team won the marketing battle during this challenging period while maintaining stable prices.
Website: www.china-pva.net
Whatsapp: 0086-15380400285
E-mail: sales2@china-pva.net
